Marketing and Distribution
Our experience includes advising clients participating in traditional and new marketing and distribution. We advise about importation, wholesale and retail marketing, and other distribution channels, such as direct marketing programs.
We can negotiate your distribution agreements or provide you with standard terms and conditions of sale. Our form agreements take into account the laws and policies of the control states, including franchise protection statutes.
We counsel foreign clients on international importing, as well as domestic distribution, financing, and trademark protection.
Our chain store and supplier representation has given us extensive experience in developing retail marketing and social media programs that comply with federal and state regulations.
We have:
- Negotiated thousands of distribution agreements.
- Coordinated hundreds of distributor transitions involving the United States, Canada and Mexico.
- Represented the largest suppliers who promote wine, beer, and spirits through traditional media, on the internet, in sporting and artistic venues, and through movie endorsements.
- Designed compliance matrices (both direct and three-tier) for the nation's largest and most diverse wine and beer clubs.
- Developed legal strategies permitting the use of social media marketing by both retailers and suppliers.
Contacts: John Hinman and Beth Aboulafia
