Alana Joyce advises alcohol and cannabis industry clients on all aspects of federal and state requirements related to the sale, distribution, and marking of these regulated products. She has a particular interest in counseling clients on the legality of promotional programs, events, and related activities, navigating restrictions applicable to online sales and the direct shipment of wine, and finding compliant business models for unlicensed third party providers serving regulated industries. Alana also advises clients on regulatory risks and liabilities in connection with corporate transactions such as mergers and acquisitions.
Before joining Hinman & Carmichael, Alana was an associate in the corporate and wine law group at Gaw Van Male in Napa Valley, where she advised wineries and vineyards on purchase and sales of real estate and businesses and negotiated and drafted wine industry contracts. She later joined Strike & Techel, advising clients on a wide variety of state and federal alcoholic beverage issues. Alana has a bachelor’s degree in International Studies and Political Science, as well as a minor in Italian Language and Literature from Loyola University Chicago. She received her J.D. from the University of California, Davis School of Law and also received the Witkin award for the highest academic achievement in her Wine and the Law course.
Loyola University Chicago (B.A., summa cum laude, 2012)
University of California, Davis School of Law (J.D., UC Davis Law Review, 2015)
COMMUNITY AND PROFESSIONAL INVOLVEMENT
Alana is on the Executive Committee of the San Francisco Barristers Cannabis, Alcohol, and Regulated Industries Section and serves as the Executive Director of the California Music and Culture Association.
“Alcoholic Beverage Law 101” – Irish American Bar Association of Northern California, San Francisco, CA (November 2016)
"Cannabis Cocktails: The Good, the Bad, and the Buzz on Drinkables” – American Distilling Institute, Craft Spirits Conference, Portland, OR (March 28, 2018)
"Cannabis 2.0 Entrepreneurship Panel" – California Hispanic Chambers of Commerce, Oakland, CA (April 11, 2018)
“Lessons Learned from Other Regulated Industries” - Cannabis Law Institute, National Cannabis Bar Association, Washington D.C. (September 7-8, 2018)
“Advertising, COLAs, Public Health & Social Responsibility” – Sonoma State University, School of Business and Economics, Business Administration Department (October 8, 2018)
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